What is a positioning strategy? What are some ways marketers can position their products?
Answer to relevant QuestionsMany studies have shown that our sensory detection abilities decline as we grow older. Discuss the implications of the absolute threshold for marketers attempting to appeal to the elderly. The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical? Does subliminal perception work? Why or why not? Shopping for back-to-school "basics" used to mean T-shirts, jeans, socks and some notebooks. Now, many parents have a new item to add to the list: tattoos. About 45% of parents polled say that hair highlights, teeth ...If a consumer is familiar with a product, advertising for it can work both ways by either enhancing or diminishing recall. Why?
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