What is a sales-surrogate experiment? What are some commonly used surrogates of naturally-occurring sales?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:25 AM

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What is a sales-surrogate experiment? What are some commonly used surrogates of naturally-occurring sales?

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Salessurrogate experiment is a controlled experiment carried out without measuring actual ...View the full answer

Pricing Strategies A Marketing approach

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