What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor

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What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor in its marketing mix? Illustrate your answer with examples.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:57 AM

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What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor

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Crosscultural consumer analysis is defined as the effort to determine to what extent the consumers ...View the full answer

Consumer Behavior

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