What is customer relationship management? Why is it so important to manage this relationship?

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What is customer relationship management? Why is it so important to "manage" this relationship?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:16 AM

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What is customer relationship management? Why is it so important to manage this relationship?

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Customer relationship management focuses on using information about customers to creat...View the full answer

Foundations of Marketing

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