What is meant by internationalization and how does this relate to the global marketer?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:34 AM

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What is meant by internationalization and how does this relate to the global marketer?

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Internationalization is the process whereby a firm becomes incre...View the full answer

International Marketing & Export Management

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