What is meant by selectivity with regard to the purchase of advertising media? Discuss the various ways

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What is meant by selectivity with regard to the purchase of advertising media? Discuss the various ways magazines offer selectivity to advertisers.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Describe what is meant by selectivity with regard to the purchase of advertising media and discuss some of the ways magazines provide selectivity to advertisers.
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What is meant by selectivity with regard to the purchase of advertising media? Discuss the various ways

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Selectivity refers to the ability of an advertising media vehicle to reach a specific target audienc...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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