What is the purpose of public relations? What is a crisis-management plan? What are some of the

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What is the purpose of public relations? What is a crisis-management plan? What are some of the steps in planning a PR campaign? Describe some of the activities that are a part of PR.

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:59 AM

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What is the purpose of public relations? What is a crisis-management plan? What are some of the

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PR seeks to build good relationships with organizations publics PR is used to influence the attitudes and perceptions of various groups Proactive PR is designed to establish and maintain an organizati...View the full answer

Marketing Real People, Real Choices

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