What is purchase momentum, and how does it relate (or not) to the model of cognitive decision-making?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:26 AM

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What is purchase momentum, and how does it relate (or not) to the model of cognitive decision-making?

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Purchase momentum occurs when these initial impulses actually increase the likelihood t...View the full answer

Consumer Behavior Buying, Having and Being

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