Choose a friend or parent whom grocery shops on a regular basis, and keep a log of their purchases of common consumer products during the term. Can you detect any evidence of brand loyalty in any categories based on consistency of purchases? If so, talk to the person about these purchases. Try to determine if his or her choices are based on true brand loyalty or on inertia. What techniques might you use to differentiate between the two?
Answer to relevant Questions(Group) Form a group of three. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision making. What are the major differences in emphasis among the three perspectives? Which is ...Give an example of the type of purchase that each of the three types of decision-making – cognitive, habitual, and affective - would most likely explain. Ask friends to describe an incident where they received a gift they thought was inappropriate. Why did they feel this way, and how did this event influence the relationship between them and the gift-giver? 1. Should Cheerios have been more sensitive to cultural issues? 2. Do you think this ad will increase sales of Cheerios? The case describes the issues surrounding a commercial for Cheerios which included a bi-racial couple. Summarize some of the major approaches we can use to understand fashion from the perspectives of psychologists, economists, and sociologists.
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