What is social comparison? To what type of person do we usually choose to compare ourselves?
Answer to relevant QuestionsWhat are some factors that influence how an organizational buyer evaluates a purchase decision? What is the FLC, and why is it important to marketers? What are some positive and negative aspects of a policy that requires employees who interact with customers to wear some kind of uniform? Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting: Select three competing clothing stores in your area and conduct a store image study for them. Ask a group of consumers to rate each store on a set of attributes and plot these ratings on the same graph. Based on your ...
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