What is the difference between normative and informational social influence?
Answer to relevant QuestionsWhat is social comparison? To what type of person do we usually choose to compare ourselves? What is a nuclear family, and how is it different from an extended family? Are pop-up stores just a fad or a retailing concept that is here to stay? As more people enter virtual worlds, family decision making research may have to include our virtual partners (and children?) as well. Do you agree? How do you think consumer researchers could use a virtual world to help ...Conduct naturalistic observation at a local mall. Sit in a central location and observe the activities of mall employees and patrons. Keep a log of the non-retailing activity you observe (e.g., special performances, ...
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