What is the definition of marketing ethics? How are marketing ethics relevant to research?
Answer to relevant QuestionsWhat is the difference between anonymity and confidentiality? What obligations does a researcher have with respect to confidentiality? Comment on the ethics of the following situations: a. A warehouse club advertises “savings up to 30 percent” after a researcher presented management with survey results suggesting store prices ranged from 5 percent above ...Find the mission statement of at least 3 of the top research firms described earlier in the chapter (see Exhibit 4.2). What career opportunities exist at these firms? Would you consider each a small, mid-sized or large firm? ...Describe the term interpretive research. Suppose Walmart is planning on locating a new neighborhood store in downtown Richmond. Suppose the city has hired you to report on the net economic and cultural impact of allowing this Walmart in the middle of downtown. ...
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