What is the difference between a population and a sample? What are the reasons why a sampling

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What is the difference between a population and a sample? What are the reasons why a sampling process is so often used in place of a census? Why is it that a population can sometimes be as accurate as, or more accurate than, a census?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:18 AM

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What is the difference between a population and a sample? What are the reasons why a sampling

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A sample is a subset or some part of a larger population from which population charact...View the full answer

Essentials of Marketing Research

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