What is the difference between relational and transactional exchanges? Which is more relevant for supply chain management?

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What is the difference between relational and transactional exchanges? Which is more relevant for supply chain management? Why?

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Contemporary Logistics

ISBN: 978-0132953467

11th edition

Authors: Paul R. Murphy, Michael Knemeyer

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Question Posted: Dec 11, 2014 11:17 AM

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What is the difference between relational and transactional exchanges? Which is more relevant for supply chain management?

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Relational exchanges tend to emphasize a longterm orienta...View the full answer

Contemporary Logistics

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