What is the potential negative or downside to the long term Starbucks – OHL collaboration? Identify what you consider to be three major potential problems in such long-term relationships and suggest how these potential problems can be avoided or turned into a positive?
Answer to relevant QuestionsExplain the differences between transactional and relationship marketing. How do these differences lead to increasing emphasis on logistical performance in supply chain management? Explain the customer satisfaction “gaps” shown in Figure 3.1. How does lowest TCO differ from lowest purchase price? Using television receivers as an example, how could three different brands be perceived by different consumers as being the best quality brand in the market? How does improved supply chain visibility improve the planning process?
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