What is the primary objective of IBM's advertising? How have the objectives of its advertising changed over

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What is the primary objective of IBM's advertising? How have the objectives of its advertising changed over the years?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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What is the primary objective of IBM's advertising? How have the objectives of its advertising changed over

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The primary objective of IBMs advertising is to start a dialog with companies that might benefit from its various products and services IBM is a well ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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