What is the relationship between intensity of distribution and the amount of emphasis given to selection?
Answer to relevant QuestionsDiscuss several sources that the channel manager can use to help locate prospective channel members. Apple, with its almost 300 company-owned stores, uses independent intermediaries, which it refers to as “third-party resellers.” For its Mac computers, Apple is very careful about the intermediaries it selects to become ...The category of market variables was cited in Chapter 6 and the present chapter as one of fundamental importance to channel design. Explain why this is so. There is an old saying that predates the marketing concept by perhaps 100 years: “The customer is king.” This is usually interpreted to mean that businesses should remember that the only reason they are in business is to ...Even if a marketing channel has been carefully designed in such a way that its structure reflects a near-optimal allocation of distribution tasks, the channel cannot be expected to “run” by itself. Discuss this ...
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