What is the relationship between the corporate strategy and the strategies for the businesses that comprise the corporate portfolio?
Answer to relevant QuestionsDiscuss the major issues that top management should consider when deciding whether or not to expand business operations into new business areas. How do the organization’s distinctive capabilities contribute to developing market–driven strategy? Discuss the important issues that should be considered in defining the product–market for a totally new product. For the brand you selected in Question 5, indicate the kinds of information needed for a complete product–market analysis. Also suggest sources for obtaining each type of information. Does the use of mass customization eliminate the need to segment a market?
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