What is the value to consumers of things like loyalty cards and discount cards? Why would companies

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What is the value to consumers of things like loyalty cards and discount cards? Why would companies offer consumers such cards?

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Business

ISBN: 978-0133354263

8th Canadian Edition

Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos

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Question Posted: Dec 11, 2015 04:03 AM

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What is the value to consumers of things like loyalty cards and discount cards? Why would companies

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Consumers normally receive a discount or free products after accumulating a required volume o...View the full answer

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