What is unique about such focal firms as franchisors, licensors, and turnkey contractors?
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Licensora firm that enters a contractual agreement with a foreign partner that allows the latter the ...View the full answer
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Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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