What makes an Apple customer loyal, and why are loyal customers more profitable than other customers?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:01 AM

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What makes an Apple customer loyal, and why are loyal customers more profitable than other customers?

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Apple delivers unique products with levels of customer satisfaction For Apple cu...View the full answer

Market Based Management

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