What other strategies did McDonald’s formulate to achieve a competitive advantage? What steps did Skinner take to fix the problems that McDonalds faced? What should Thompson do now to perhaps build on Skinner’s accomplishments?
Answer to relevant QuestionsWhat trends in the general external environment might make the movie theater business a “study in contradictions”? What internal resources does Dippin’ Dots have that might help it support its competitive strategy? What internal resources and assets does Zynga have that may give it a competitive advantage? What internal assets does Boston Beer have that may help it deal with its challenges? What were the building blocks of Beiersdorf’s success? How could a seemingly simple product (NIVEA cream) become the foundation for the company’s international growth?
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