What source of competitive advantage does McDonalds having, and is that position supported by its value chain

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What source of competitive advantage does McDonald’s having, and is that position supported by its value chain and other internal resources?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 06:58 AM

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What source of competitive advantage does McDonalds having, and is that position supported by its value chain

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In order to achieve a sustainable competitive advantage McDonalds has to assess its ability to conte...View the full answer

Strategic Management Text and Cases

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