What type of organization might use a venture team to develop new products? What are the advantages

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What type of organization might use a venture team to develop new products? What are the advantages and disadvantages of such a team?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:39 AM

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What type of organization might use a venture team to develop new products? What are the advantages

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The venture team approach is appropriate for new products especially thos...View the full answer

Foundations of Marketing

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