What types of decisions, other than those discussed in the example, might Sunny Delight and other firms

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What types of decisions, other than those discussed in the example, might Sunny Delight and other firms improve through detailed customer and product profitability analysis?
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Supply Chain Logistics Management

ISBN: 978-0078024054

4th edition

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

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