What variables might be used to segment these industrial markets? (a) Industrial sweepers, (b) Photocopiers, (c) Computerized

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What variables might be used to segment these industrial markets?
(a) Industrial sweepers,
(b) Photocopiers,
(c) Computerized production control systems,
(d) Car rental agencies.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 30, 2013 09:49 AM

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What variables might be used to segment these industrial markets? (a) Industrial sweepers, (b) Photocopiers, (c) Computerized

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