What were the advantages and disadvantages of using a creative tactic such as the metaphorical King Arthur's

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What were the advantages and disadvantages of using a creative tactic such as the metaphorical King Arthur's Round Table commercial and print ads that were part of "The Other IBM" campaign?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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What were the advantages and disadvantages of using a creative tactic such as the metaphorical King Arthur's

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The King Arthur ads were a departure from previous IBM ads as well as from advertising done by other ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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