What would you do if you were Don George? Would you recommend that the company hire Simpson
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The ultimate decision Don George and COSI must make is whether to hire Jessica Simpson as a spokesperson As in the case COSI will probably have to pay her more than a million dollars which is a very l...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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