Discuss the pros and cons of Chicken of the Sea International hiring Jessica Simpson as a spokesperson

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Discuss the pros and cons of Chicken of the Sea International hiring Jessica Simpson as a spokesperson for the company. Can the company afford to hire her and spend the money on TV advertising to use her effectively?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Discuss the pros and cons of Chicken of the Sea International hiring Jessica Simpson as a spokesperson

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Many of the pros and cons of COSI hiring Simpson as an endorser have been addressed in the answer to the previous question However it still may be hel...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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