When a market researcher compares the responses of two identifiable groups with respect to their answers to

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When a market researcher compares the responses of two identifiable groups with respect to their answers to the same question, what is this called?

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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Question Posted: Feb 12, 2018 11:04 AM

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When a market researcher compares the responses of two identifiable groups with respect to their answers to

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It is a difference of means test ...View the full answer

Marketing Research

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