When a products best price differs between market segments, why is it preferable to use price segmentation

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When a product’s best price differs between market segments, why is it preferable to use price segmentation rather than to charge a single compromise price?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:26 AM

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When a products best price differs between market segments, why is it preferable to use price segmentation

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Any single price set in such a market will be flawed The price will be too high for s...View the full answer

Pricing Strategies A Marketing approach

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