Your company intends to launch a product line of children's bedding and clothing. Folks in the Graphic
Question:
Over the course of a week, 76 expectant mothers were interviewed. Of this group 20 were expecting a first child. We interviewed 42 mothers who were expecting a second child, and 14 who were expecting a child beyond the second.
The first thing the team did was ask each shopper to describe Honey Bear using the first word that came to mind. The team discovered that 57 respondents used words such as "gloomy," "sleepy," "depressed," "inactive," "uninteresting," or "boring." Only 8 shoppers described Honey Bear as "cute," "lovable," or "appealing."
When the team asked the shoppers how to make Honey Bear more attractive, 71 percent of the respondents suggested showing the bear in more active poses. Another 42 percent thought he would look better if the colors were brighter. Another significant group (62 percent) suggested that Honey Bear be rounder and cuddlier. The totals equal more than 100 percent because some interviewees made more than one suggestion.
You're Task:
As part of the Marketing Department survey team, prepare a brief memo report describing and analyzing your findings. The primary audience for your report is Rachel Monroe, Vice President, and Marketing Department. The secondary audience will be the Graphic Design Department. From the findings described here, draw conclusions and make recommendations for the company.
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