When is test-marketing likely to be conducted? When is it not as appropriate?
Answer to relevant QuestionsWhich type of validity is most relevant to test-marketing? Consider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s ...What is the difference between a concept and a construct? In what ways is the definition of the term variable similar or different? Describe the concept of measurement level and the four different levels of scale measurement. What is a status bar? When might a status bar be inappropriate?
Post your question