Which type of validity is most relevant to test-marketing?
Answer to relevant QuestionsWhat are the advantages and disadvantages of test-marketing? Define measurement. How is your performance in a marketing research class being measured? What is a fundamental weakness of a constant sum or ranking scale? Consider the different grading measuring scales described at the beginning of the chapter. Describe what level of measurement is represented by each. Which method do you think contains the least opportunity for error? [Ethics Question] Respondents have a duty to follow the survey instructions once they agree to participate? Are Internet or personal surveys better for making sure respondents maintain integrity in responding?
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