When measuring trade areas, why is the analogue approach not a good choice for a retailer with

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When measuring trade areas, why is the analogue approach not a good choice for a retailer with several hundred outlets?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:36 AM

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When measuring trade areas, why is the analogue approach not a good choice for a retailer with

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The analogue approach could just as easily be called the similar store approach This is divided into ...View the full answer

Retailing Management

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