Which drivers of global marketing do you think are the most important in shaping marketing strategy: Internal

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Which drivers of global marketing do you think are the most important in shaping marketing strategy: Internal or External? Explain the reasons for your answer.

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:39 AM

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Which drivers of global marketing do you think are the most important in shaping marketing strategy: Internal

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Global Marketing Contemporary Theory Practice and Cases

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