Which strategic marketing assumptions and decisions arguably made Boo.coms failure inevitable? Contrast these with other dot-com-era survivors

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Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Contrast these with other dot-com-era survivors who are still in business, for example, lastminute.com, Egg.com and Firebox.com.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:01 AM

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Which strategic marketing assumptions and decisions arguably made Boo.coms failure inevitable? Contrast these with other dot-com-era survivors

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These are assumptions that ultimately led to the downfall of Boocom since in total they made i...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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