Why are companies so interested in e-CRM applications?

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Introduction to Information Systems Supporting and Transforming Business

ISBN: 978-1118063347

4th edition

Authors: Kelly Rainer, Casey Cegielski

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Question Posted: Mar 16, 2016 03:26 AM

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Why are companies so interested in e-CRM applications?

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The term electronic CRM or eCRM appeared in the mid199...View the full answer

Introduction to Information Systems Supporting and Transforming Business

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