Why are competitive advantages based on brands, as in the consumer goods industry, often more important for

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Why are competitive advantages based on brands, as in the consumer goods industry, often more important for long-term value creation than advantages based on product quality or innovation?

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Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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Question Posted: Aug 12, 2015 02:16 AM

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Why are competitive advantages based on brands, as in the consumer goods industry, often more important for

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It is true that quality matters when establishing a brand however ...View the full answer

Valuation Measuring and managing the values of companies

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