Why are competitive advantages based on brands, as in the consumer goods industry, often more important for long-term value creation than advantages based on product quality or innovation?
Answer to relevant QuestionsExplain the difference between ROICs excluding and ROICs including goodwill for U.S. companies: what does this difference imply and why has it increased so much over the past decade? Identify and discuss an example where growth in market share through a price war created long-term value for a company. Assuming the market value of debt equals today’s book value of debt, what is the intrinsic equity value for BrandCo? What is the intrinsic value per share? Does it differ from the share price used to determine the cost of ...Using the reorganized financial statements created in Question 4, what is the free cash flow for HealthCo in the current year? Using an Internet search tool, locate Procter & Gamble's investor relations web site. Under "Financial Reporting," you will find the company's 2009 annual report. In 2009, the company reported $8.6 billion in "accrued and ...
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