Why is quality such an important product strategy objective? What are the dimensions of product quality? How

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Why is quality such an important product strategy objective? What are the dimensions of product quality? How has e-commerce affected the need for quality product objectives?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:56 AM

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Why is quality such an important product strategy objective? What are the dimensions of product quality? How

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Product objectives often address product quality or the products ability to sa...View the full answer

Marketing Real People, Real Choices

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