Why companies can be successful developing a vertical marketing system (VMS)? Which are the main risks? Discuss

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Why companies can be successful developing a vertical marketing system (VMS)? Which are the main risks? Discuss some examples of global companies successfully implementing VMS (for example, Inditex Group – Zara, McDonald, etc.)

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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Why companies can be successful developing a vertical marketing system (VMS)? Which are the main risks? Discuss

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In a vertical system intermediaries are linked in a unique integrated system which favors cooperatio...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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