Why do retailers want to determine the lifetime value of their customers?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:43 AM

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Why do retailers want to determine the lifetime value of their customers?

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Retailers have realized that it costs six times more to sell products and services to new customers ...View the full answer

Retailing Management

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