Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a
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The low costs associated with infomercials have attracted many mainstream companies to this medium Compared to prime time television rates as well as ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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