Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.
Answer to relevant QuestionsDigital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen.Traditional out-of-home advertising such as billboards, transit, etc. have recently experienced growth in years when other media forms have seen their business decline. Why is this so? Give examples as to when outdoor may be ...As noted in the text, a number of home shopping channels now offer a variety of upscale products. Discuss reasons why you think this will work to their advantage. Are there any disadvantages to this strategy?The new media discussed in this chapter have some distinct advantages over traditional media, but also have some disadvantages. Discuss some of the advantages and disadvantages of traditional and new media.What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.
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