Why is it important for decision makers to have philosophies? What is the marketing concept and what

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Why is it important for decision makers to have philosophies? What is the marketing concept and what is its relationship to marketing research?

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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Question Posted: Feb 12, 2018 10:59 AM

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Why is it important for decision makers to have philosophies? What is the marketing concept and what

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A philosophy may be thought of as a system of values or principles by which you live The...View the full answer

Marketing Research

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