Why is it important to have a strategic fit between the companies involved in a buyer/seller alliance

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Why is it important to have a "strategic fit" between the companies involved in a buyer/seller alliance or partnership?

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Purchasing and Supply Chain Management

ISBN: 978-1285869681

6th edition

Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

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