Why is it sometimes misleading to compare a companys financial ratios with other firms that operate in

Question:

Why is it sometimes misleading to compare a company’s financial ratios with other firms that operate in the same industry?

Financial Ratios
The term is enough to curl one's hair, conjuring up those complex problems we encountered in high school math that left many of us babbling and frustrated. But when it comes to investing, that need not be the case. In fact, there are ratios that,...