Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones?
Answer to relevant QuestionsWhy is it so difficult for the channel manager to develop a truly optimal channel structure? ROCKAUTO.COM is a leading online auto parts store that prides itself for offering a huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use Web site. Some ROCKAUTO.COM advertisements have even ...The basic concepts and approaches to channel management all change drastically when the firm ventures into foreign markets. Do you agree or disagree? Explain. Briefly discuss the channel design paradigm presented in Chapter 6 in terms of its application to the design of international marketing channels. “We need to expand our market base,” argued the vice president of marketing for a major American beer brewery during a strategic planning conference presentation. “Our sales growth in the United States has been ...
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