Why is penetration pricing more likely than skim pricing to raise a companys or a business units

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Why is penetration pricing more likely than skim pricing to raise a company’s or a business unit’s operating profit in the long run?

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Strategic Management And Business Policy Toward Global Sustainability

ISBN: 9780132153225

13th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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Question Posted: Nov 19, 2012 06:29 AM

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Why is penetration pricing more likely than skim pricing to raise a companys or a business units

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When pricing a new product a company or business unit can follow a marketing strategy of ...View the full answer

Strategic Management And Business Policy Toward Global Sustainability

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