Why is privacy a tough public policy issue confronting the direct marketing industry and what is being

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Why is privacy a tough public policy issue confronting the direct marketing industry and what is being done to address this issue?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:41 AM

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Principles of Marketing

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